Tag: Spirits

  • The Weekend – The Black Dog Chronicles

    The Independence weekend was eagerly awaited. Not that we are patriotic and all. Just that is was one long weekend and we were planning a getaway. Sometimes, when you know a holiday is around the corner, time flies. Or not. We trudged slowly to August, braving the rains of June and July. Yes, Mumbai rains…

  • Whisky and Country – The Black Dog Chronicles

    Did I ever tell you that we are huge ‘Country Music’ fans? Oh well, my wedding theme was Country too! Yes, that big. Music is something we swear by. And between the father and the son, we probably own music cds of every country concert and singer there is. And so, when you talk about…

  • Brand It – The Black Dog Chronicles

    One look at the poster for Black Dog Triple Gold Reserve and you know, less is more. From an advertising point of view the lines are clean, the visual has impact and the campaign kicks a clear punch. Not too much in the background. Simple, to the point of being effective. A full-page ad in…

  • S, M, T, W, T, F – The Black Dog Chronicles

    Before you go, lose your head Let me rest those fears, quick S, M, T, W, T are nothing my dear But the days of the week Monday Blues are well-known As they cause great heart burn To unwind the day, its worries The soul for a Scotch yearns Tuesday arrives too quick Deadlines have…

  • Centenary Celebrations – The Black Dog Chronicles

    The Black Dog Centenary Scotch, now known as Black Reserve Centenary, is a rich and rare premium blended Scotch whisky loaded with exceptional characters. It is blended to perfection with a multitude of malt spirits chosen from the various regions of Scotland. An eight-year-old Scotch, blended from 32 different aged single malt and grain whiskies, it…

  • The Key to 21 – The Black Dog Chronicles

    Turning 21 is a milestone across the world. You are now an adult in the true sense of the word. How much that statement holds worth, only time will tell. However, why put the celebrations on hold? 21 is an age that is the culmination of your childhood, adolescence and the better part of your…

  • Y.O Why? – The Black Dog Chronicles

    Black Dog, the Scotch named after a fishing fly was founded in 1883 by Sir Walter Millard. Today, a 130 odd years later, Black Dog is the fastest growing Scotch in the world. It is distilled, aged and matured in Scotland, while the Black Dog blends have been created by the master blender Mr. Richard…

  • Being Loyal -The Black Dog Chronicles

    With a name like Black Dog, you do expect the patrons to be loyal. Never mind that the whisky got its name from a fishing fly! But whisky drinkers, by and large stand in solidarity with their drink. It is like how Jake Sully found the Toruk Makto in the movie Avataar, then they were…

  • Whisky Facts – The Black Dog Chronicles

    Ok, so I simply could not complete this challenge without a few whisky facts! And since we all depend on Google for our daily bread, and data, I scouted high and low. I found quite a few interesting facts and knew just had to share. I bet you, you’d not know a few of them too.…

  • Glass Act – The Black Dog Chronicles

    Did you know that whisky does not have a dedicated glass in which it can be consumed? Large mouth glasses or tumblers as they are called have been used forever. More recently, tulip shaped whisky glasses have made an appearance. They are wide at the base and taper towards the top, in the shape of…