Category: Brandwidth
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Musical Notes – The Black Dog Chronicles
Daddy advocates a glass of whisky everyday. He says it is like a good lubricant that keeps the heart going. But he warns, the glass must always and I mean always be accompanied by music. Dad loves his music, as much as his drink. If you were ever to visit our home, at any time…
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Pure Gold – The Black Dog Chronicles
Twilight beckons to the cityscape Another day has passed me by I yearn, I know not for what As I look towards the dim lit sky She offers me soothing company As my thoughts go wander I know I should be here, somehow But my heart is there, yonder And even as her touch mesmerizes…
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The Know How – The Black Dog Chronicles
So, they say there is a method to do everything. Some even endorse there is a method in madness. I say whatever works for you! Now since we were doing the Black Dog Chronicles, and this was almost turning into a biography of Dad, I went to him yet again. I wanted to know how…
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The Weekend – The Black Dog Chronicles
The Independence weekend was eagerly awaited. Not that we are patriotic and all. Just that is was one long weekend and we were planning a getaway. Sometimes, when you know a holiday is around the corner, time flies. Or not. We trudged slowly to August, braving the rains of June and July. Yes, Mumbai rains…
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Whisky and Country – The Black Dog Chronicles
Did I ever tell you that we are huge ‘Country Music’ fans? Oh well, my wedding theme was Country too! Yes, that big. Music is something we swear by. And between the father and the son, we probably own music cds of every country concert and singer there is. And so, when you talk about…
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Brand It – The Black Dog Chronicles
One look at the poster for Black Dog Triple Gold Reserve and you know, less is more. From an advertising point of view the lines are clean, the visual has impact and the campaign kicks a clear punch. Not too much in the background. Simple, to the point of being effective. A full-page ad in…
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S, M, T, W, T, F – The Black Dog Chronicles
Before you go, lose your head Let me rest those fears, quick S, M, T, W, T are nothing my dear But the days of the week Monday Blues are well-known As they cause great heart burn To unwind the day, its worries The soul for a Scotch yearns Tuesday arrives too quick Deadlines have…
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Centenary Celebrations – The Black Dog Chronicles
The Black Dog Centenary Scotch, now known as Black Reserve Centenary, is a rich and rare premium blended Scotch whisky loaded with exceptional characters. It is blended to perfection with a multitude of malt spirits chosen from the various regions of Scotland. An eight-year-old Scotch, blended from 32 different aged single malt and grain whiskies, it…
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The Key to 21 – The Black Dog Chronicles
Turning 21 is a milestone across the world. You are now an adult in the true sense of the word. How much that statement holds worth, only time will tell. However, why put the celebrations on hold? 21 is an age that is the culmination of your childhood, adolescence and the better part of your…
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Y.O Why? – The Black Dog Chronicles
Black Dog, the Scotch named after a fishing fly was founded in 1883 by Sir Walter Millard. Today, a 130 odd years later, Black Dog is the fastest growing Scotch in the world. It is distilled, aged and matured in Scotland, while the Black Dog blends have been created by the master blender Mr. Richard…