Category: Brandwidth
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Breaking the Ice – The Black Dog Chronicles
“You are overdressed,” he said. His nonchalant comment made my heart sink. I was particularly fond of this peacock-blue salwaar kameez. He didn’t notice. His attention was focused on the crystal tumbler he held. The glass cut work definitely belonged to a worthy craft-smith. I was still nursing my wounds; he made his way to…
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Gaining MOMentum
A friend introduced me to First Moms Club (FMC) over a year ago, and I thought to myself – not another FB group! We were around 3000 members back then. Now those many women under one roof can be quite something, if you know what I mean. So, I just sat in the aisles with…
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Real FM in a Metro
This Post won First Place for Sunsilk Real FM Blog Challenge. 🙂 Fridays are ambitious in this part of the world. They flow and ebb to the mood swings of the Box Office. Over the years, the weekends have gained notoriety for being merciless. That’s Bollywood for you! Somewhere in the 80’s era, when our…
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On Radio One 94.3 FM – The Sequel
I had just enacted a racier version of Livin’ la vida LOCAL and made it by the skin of my teeth. Even as I huffed and puffed, a signboard announced the proximity to the premises of 94.3 FM Radio One. The temple bells rang against dramatic thunder and lightning; I gently opened the door and announced myself…
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Spread a little LOVE
Love is something if you give it away, you end up having more It’s just like a magic penny, hold it tight and you won’t have any Lend it, spend it and you’ll have so many, they roll all over the floor Multidimensional hearts float around in a happy song, and red is the colour…
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Uniting States of India
It was the husband’s birthday, and he’d just returned that morning from the land down under. Also, NaMo had decided to address the chaiwallahs that same afternoon in the heart of the city. And we were expected to be down south for this Indiblogger meet. The chances were not looking that bright, yet I was…
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Style Served HAUTE
“You think this would work”, she asked. “We can give it a try. Worse comes to worse, we’ll know if it doesn’t”, I replied. And so over a random conversation, the idea to merge Fashion with Personal Bloggers was born. Halleujah for Facebook and Whatsapp! The brainchild of the woman who mixes and matches her…
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Take My Breath Away!
The one thing I can’t stand is bad breath! My conversational skills go for a toss when I have someone smelling like the last meal they ate. Somehow, I picture myself being choked on the aroma therapy that I am being subjected to. Worse, I could faint with my mouth wide open and kill the…
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Self (&) Reliance
What do you get when you cross a Fortune Global 500 company with the numero uno blogging platform? An interactive consumer experience, that’s what! And so it came to be when Indiblogger announced the Reliance Digital Experience. So what was the catch? Nothing really, except, that I hate following instructions. As kids, whenever we were expecting guests, mom…